I'm Jeff Fuge. I believe that the most successful communication wins by engaging the heart and the mind: it wows and it works, it bridges the gap between strategy and creativity.
Creating such communication requires an understanding of all its component elements as well as the ability to create or direct them – a quality I call Objective Ingenuity (hence the name of my company). As well creating more successful communication, Objective Ingenuity helps to make the process of developing it easier to understand and more enjoyable to be a part of.
Since founding my company back in 2003, I've brought this approach to bear for some brilliant people in a rich and diverse array of interesting and inspiring companies. Broadly speaking, my clients are either new businesses looking to establish their brands, or established businesses looking to take their brands and communication to the next level.
The new Objective Ingenuity website is on its way
With Objective Ingenuity celebrating its 10th anniversary, I thought it high time to give my old website a well-earned rest. A new site will be along soon, but if you would like to know more the meantime, please do get in touch.